Elsa Hosk recently took center stage in I.Am.Gia’s latest “Gia Office” campaign, which creatively reimagines office attire, though none of her bold looks would likely make it through any standard corporate dress code.
If Hosk were to show up in these outfits at a real-world office, HR would certainly have something to say.
The campaign leaned heavily into a cheeky, provocative vibe, as she flaunted daring ensembles—one of which included her stripping down to lingerie, while another showcased her confidently going braless. The campaign, shot in a typical office setting, features Hosk and other models flaunting pieces from the Australian brand’s office-inspired line.
The collection offers an array of comfortable fabrics, such as boucle, cotton velvet, and knits, blending style with cozy textures. Among the standout items is the Diamante slogan tee, playfully emblazoned with the words “Financial Advisor,” offering a playful twist on corporate fashion.
Adding to the allure, the campaign also highlights the brand’s newly launched lingerie line, Gia X-Rated. The executive pinstripe lingerie sets, accented with lace, blur the lines between workwear and intimate apparel.
One of the striking images shows Hosk in the copy room, stripped down to a pinstripe balconette bra with lace detailing and tiny bows on the straps. She paired it with a matching barely-there G-string and a garter belt that sat low on her hips, elevating the ensemble with lacy thigh-high stockings—undeniably more fitting for after-hours than office hours.
To bring a nod to business style, she added a white button-down shirt (left fully open), black high heels, and classic black-framed glasses.
And just when you think the outfits couldn’t be more revealing, another image has Hosk posing with a fellow model in a pleated micro-mini skirt paired with a sheer collared shirt—completely unbuttoned for a bra-free, bold display.
For her ultimate power move, Hosk posed with her feet up on a desk, proudly sitting next to a nameplate reading “C.E.Hoe.” In this shot, she sported a knee-length pencil skirt and a short-sleeved button-up shirt. To maintain the edgy vibe, several buttons were left undone to reveal a leopard-print bra, adding just the right amount of provocative flair.
Anothe image shows Hosk wearing a striking leopard print blazer dress, featuring a plunging neckline and structured tailoring. The overall look combines fierce, animalistic patterns with a chic, professional twist, aligning with I.Am.Gia’s signature aesthetic of rebellious yet refined fashion.
In this image from I.Am.Gia’s ‘Gia Office’ collection campaign, Elsa Hosk delivers another bold, captivating look. This shot features her in sleek, all-black office-inspired attire, adding a modern twist to corporate fashion. The deep V-neck mini dress paired with glasses gives off a confident, sophisticated yet sultry vibe, further amplified by her assertive pose as she playfully pulls a male co-star’s tie.
The campaign continues to merge the boundaries of office wear and high-fashion with a rebellious edge, emphasizing empowerment and boldness in the work environment.