Emily Ratajkowski embodies the quintessential summer vibe with Viktor & Rolf’s latest olfactory creation, the Flowerbomb Tiger Lily perfume. For Emily, the power of a great fragrance lies in its ability to evoke memories and sensations, a sentiment that aligns perfectly with Tiger Lily’s essence. She fondly recalls the carefree days on Southern California’s beaches, aspiring to recreate that sun-kissed, effortless beauty.
The fragrance’s tropical flair, reminiscent of an idyllic vacation evening—post-beach, pre-dinner—captures the feeling of nourished, glowing skin with little need for makeup, embodying a unique kind of allure.
As the face of Flowerbomb, Emily presents the perfume as a radiant blend, with notes of tiger lily and coconut milk creating a warm, tropical scent, while accents of salty skin, sweet mango, and benzoin stir a sense of escapism, inviting the wearer into a fragrant haven with each spritz, guaranteeing an elevated spirit and a sensory delight.
The Allure of Scent and Memory
Ratajkowski’s fascination with perfume is rooted in its power to evoke distant places and dreams. Reflecting on her adolescence, she recalls the allure of DKNY’s Be Delicious, and how at the tender age of 12, it conjured aspirations of a vibrant life in New York City.
She hadn’t even caught a whiff of the scent before it became a must-have. With maturity, her connection to fragrance deepened, emphasizing its significance in her life. Tiger Lily, in particular, captivates her with its unmistakable sense of place and emotion—a resonance that brings dimension to the perfume, making it both resonant and desirable for her.
Perfume Rituals and Their Sentimental Roots
Emily Ratajkowski fondly recalls the ritual her mother practiced, donning perfume each evening which to her seemed like a sophisticated and enchanting custom. It was her mother who showed Emily the traditional method of applying fragrance to the wrists and other pulse points. For Ratajkowski, perfume isn’t an everyday accessory; it’s reserved for certain moments to feel extraordinary.
A Personal and Creative Collaboration
The fragrance campaign that features Ratajkowski was captured by the acclaimed photographic duo, Inez & Vinoodh. Their decade-long professional relationship with Emily has deep roots, extended by their prior friendship with Viktor & Rolf from their art school days.
This sense of camaraderie gave the campaign a unique touch that often eludes large-scale, commercial projects, adding a personal and intimate dimension to the creative process.
Discovering the Art of fragrance creation
One of the defining experiences for Ratajkowski was her encounter with the perfumer behind ‘Flowerbomb Tiger Lily’. Although perfume creation is well-regarded in French culture, it was a revelation for her to meet someone with such specialized skills in scent creation.
Recognizing the mastermind behind a fragrance that has been a part of her life since high school was like stepping into a magical realm, akin to something out of ‘Harry Potter’, where artisan craft meets timeless charm.
Finding confidence with Emily Ratajkowski
Emily Ratajkowski understands that confidence can be an elusive quest. She acknowledges that some days it’s simply out of reach, and there’s a certain power in accepting that tomorrow is a new opportunity to feel different.
Ratajkowski is cautious about mixing her advocacy with commerce, but admits that beauty and fashion can act as pick-me-ups on her off days.
The Private elegance of fragrance
To Ratajkowski, fragrance stands out as an intimate accessory because unlike visual elements, its essence is invisible, making it a deeply personal choice. Her relationship with makeup and fashion has evolved over time; once seen as daunting worlds of complex rules and anxieties about missteps, they have become personal tools for empowerment.
She encourages embracing whatever elevates your own spirit, a sentiment that she implies grows stronger with age.
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