Emily Ratajkowski really knows her bikinis. She’s so passionate about swimwear that she started her own brand, Inamorata, known for its tiny bikinis. So, if she approves of suits from another brand, you can bet they’re stylish.
To strengthen her position as a summer icon, EmRata has joined Victoria’s Secret for a new campaign centered around summer getaways. On April 17, she featured in Victoria’s Secret’s latest campaign, “Escape To Summer 2024,” alongside Gigi Hadid, Paloma Elsesser, and Tina Kunakey.
While Victoria’s Secret typically selects supermodels (including Hailey Bieber and Bella Hadid), their usual campaigns usually spotlight one major celebrity.
The campaign showcases a range of items suitable for various summer activities, including swimwear, lingerie, and beach-appropriate corset tops. She plans to unwind in the newest Victoria’s Secret sleep set during a well-deserved staycation.
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With a lineup of models as impressive as this one, there’s a huge range of collections dropping, including beachwear, sleepwear, and resort wear. Ratajkowski effortlessly styled the different product categories in three outfits with a seaside vibe.
If any brand could turn basic lingerie into swimwear, it would be Victoria’s Secret. And they successfully did so by dressing Ratajkowski in a corset and G-string set. Even though the outfit is technically meant for sleeping, the way it was styled made it perfect for the beach.
In the photos taken by Mikael Jansson, Ratajkowski wore a luxurious emerald green silk corset with a front opening. The snug garment had visible boning, straps, and a sharp-edged hemline.
Ratajkowski sported a green thong that coordinated with her tropical print pants. The brand suggested that this collection drew inspiration from their classic designs of the ’90s and early 2000s, and they were absolutely serious about it. The distinct “whale tail” style was undeniably one of the most iconic trends from that period.
In another photo, Ratajkowski posed near the coastline in a sleek black ensemble. She opted for a bandeau top paired with coordinating bottoms, both adorned with stylish straps. Like the earlier image, she layered the leaf-patterned tropical cover-up over her outfit, accentuating it with a distinctive Western-style belt.
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The chunky belt was a common accessory in this shoot, paired with a black one-piece swimsuit with middle slits. Ratajkowski completed the look with a raffia hat and motorcycle boots, giving it a hint of cowgirl style.
Emily Ratajkowski revealed that her ideal swimsuit should feature a flattering Brazilian cut for the bum and offer adequate support for the bust. As for her favorite pieces from the collection, she particularly adores the versatility of being able to wear them both casually and formally.
She singled out the satin sleep set as especially charming, envisioning herself lounging at home in it or flaunting it while on vacation.
Her venture with Inamorata and her involvement in the swimwear business have significantly influenced her swim style. She emphasized the importance of understanding the construction of swimsuits, affirming that Brazilian-style cuts are universally flattering on all body types.
When it comes to unwinding, Emily prefers the simplicity and comfort of a staycation. She finds solace in enjoying the warmth of her city, often opting for picnics in the park and dressing in summer attire to capture the vacation vibe without leaving home.