Gigi Hadid really understands the love for swimsuits. She’s not just a model in swimwear ads, she also designs them. Her collaboration with Frankie’s Bikinis in 2022 was a hit, leading to more releases. Victoria’s Secret’s latest campaign featuring her once again confirms her reputation as the undisputed queen of swimsuit style.
On April 17, the Escape to Summer collection was released, showcasing swimsuits, cover-ups, and various separates like corset tops.
Hadid is particularly enthusiastic about the ’90s and early 2000s-inspired designs in the collection, which she can’t wait to sport by the pool.
She mentioned that wearing the monokini for this new campaign felt really flattering. She’s also excited to see vibrant colors, prints, high-cut and cheeky bottoms, and playful details sticking around in 2024.
Considering Hadid’s deep knowledge of swimsuits, it’s no wonder she struggles to choose just one favorite style. She chooses her swimsuits based on her water activities.
If she’s in the sand with her daughter or playing volleyball, she opts for a supportive set or a one-piece with more coverage. However, if she has time to tan and wants to feel cute, she prefers something vibrant, adorned, and playful.
Although her choice of summer swimsuit varies from day to day, Hadid’s criteria for swimwear remain steadfast. She prioritizes a proper fit and pays attention to details, prints, or cuts that catch her eye or suit her lifestyle.
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She believes that fit, comfort, and style are subjective and it’s crucial to discover what suits you best, then buy them in as many colors as you wish.
Vibrant colors dominate the Escape to Summer collection, perfectly matching Hadid’s taste. Instead of following trendy shades of the season, she opts for a more individualized approach, depending on her mood. She finds swimsuits to be quite expressive.
While this collection features lively prints like cheetah, she’s open to wearing swimsuits of any color as long as they have the right cut and fit for her.
Hadid’s preferred method of adding to her swimsuits includes wearing a baseball hat, sunglasses, and layered necklaces. She appreciates how the Escape to Summer campaign captures the essence of summer without the need to venture far from home.
Although you might picture her dream summer vacation as somewhere serene like the Maldives, she’s actually quite laid-back. Her ideal summer ‘getaway’ involves escaping the East Coast heat by spending time with her daughter in the pool.
Her perfect summer day plan involves inviting friends over, playing in the sprinklers, doing crafts, and visiting her favorite local spot for hot dogs and milkshakes.