Skims, Kim Kardashian’s shapewear sensation, has taken the fashion world by storm with its bold and culturally savvy marketing. Featuring high-profile celebrities in its campaigns, Skims cleverly aligns itself with current trends, creating a broad appeal.
A-list stars like Paris Hilton, Lana Del Rey, and Kate Moss have joined the Skims family, fueling the brand’s growing popularity.
Skims consistently leverages celebrity endorsements to craft captivating marketing campaigns that drive sales.
By choosing iconic figures who represent admiration and aspiration, Skims taps into the audience’s desire to connect with these influential personalities who have shaped pop culture.
Let’s take a look at some of Skims’ most memorable campaigns.
Charli XCX Brings Brat Energy To SKIMS’ Latest Campaign
SKIMS has reignited the “Brat Girl Summer” vibe with a new campaign featuring Charli XCX. As a cultural icon of the Brat aesthetic in 2024, Charli’s collaboration perfectly complements SKIMS’ launch of fresh cotton rib and cotton fleece styles.
In the campaign, Charli XCX effortlessly showcases the brand’s new Cotton Rib Split Neck Bralette and Boxer in Marble Stripe, a highlight of the collection set to debut on August 21.
Charli XCX praised the brand for understanding that comfort and style can coexist without compromise. Working with renowned photographer Petra Collins for the campaign was a dream come true for Charli, as she reveled in the opportunity to wear these timeless and sultry pieces. The addition of adorable puppies to the shoot only added to the fun.
The bold and playful photoshoot, captured by Petra Collins, has left a lasting impression on the internet, with many admiring Charli’s seamless transition into this new yet familiar role.
Lana Del Rey Headlined SKIMS’ 2024 Valentine’s Day Campaign
In a beautifully timed collaboration, Lana Del Rey took the spotlight in SKIMS’ January 2024 Valentine’s Day campaign. The captivating visuals, crafted by renowned British photographer Nadia Lee Cohen, showcased Del Rey adorned in SKIMS’ everyday essentials.
The campaign featured standout pieces such as the best-selling Fits Everybody bodysuit, a heart-print Sleep set, the brand-new Woven Shine dress, and more. This collection highlighted SKIMS’ dedication to blending comfort with style, perfectly embodying the spirit of Valentine’s Day.
Jhené Aiko Fronted SKIMS’ Cotton Collection Campaign in June 2024
Jhené Aiko became the face of SKIMS’ latest campaign in June 2024, gracefully representing the brand’s new cotton collection. The Grammy-nominated singer showcased comfortable yet stylish designs that perfectly blend fashion and function.
South African photographer Henrik Purienne captured Aiko posing in SKIMS’ cotton tees, shorts, and panties against a stunning desert backdrop. Her long, flowing ponytail and natural makeup enhanced her beauty.
The campaign featured Aiko in various pieces from the collection, including the SKIMS Cotton Rib Cami, Tank, and Tee, as well as the Cotton Jersey Boy Short, Cheeky Tanga, and more. The soft, muted colorways of each item reflected the collection’s understated elegance.
SKIMS’ 2023 Valentine’s Day Collection Starred The White Lotus’ “It Girls”
In 2023, SKIMS introduced its Valentine’s Day collection with a captivating campaign starring Simona Tabasco and Beatrice Grannò, the rising stars from HBO Max’s The White Lotus Season 2. As the show’s “It Girls,” they brought a refreshing and energetic vibe to the campaign, perfectly embodying the collection’s spirit.
The campaign cleverly played on the themes of love and carefree connections, reflecting both the Valentine’s Day spirit and the characters portrayed by Simona and Beatrice. It also emphasized femininity and self-love, all while capitalizing on the buzz from the show’s emotionally charged finale.
Kim Kardashian and SKIMS successfully positioned their Valentine’s Day shapewear, loungewear, and lingerie as essential items for celebrating love and self-care. By featuring Simona and Beatrice, the campaign emphasized the collection’s blend of glamour, empowerment, and sass, making it a must-have for those seeking to feel confident and beautiful.
The Icons Campaign
The Icons Campaign brought together legendary supermodels Heidi Klum, Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel, alongside Kim Kardashian, in a powerful showcase of enduring beauty and influence. This campaign not only celebrated the lasting impact these figures have had on the fashion world but also challenged conventional beauty standards.
By highlighting their elegance and continued relevance, SKIMS positioned itself as a formidable competitor to Victoria’s Secret. The campaign’s central message promoted unity and empowerment, celebrating women of all ages, sizes, and backgrounds, while proving that beauty transcends time and generation.
Nicola Coughlan Debuts in SKIMS Campaign
On June 17, Nicola Coughlan made her debut as the face of SKIMS in her first campaign for Kim Kardashian’s shapewear line. In the advertisement, Nicola modeled three outfits from the brand’s soft lounge collection, highlighting her stunning figure against a beautiful natural backdrop.
Sabrina Carpenter Modeled For SKIMS In ’90s-Inspired Campaign
Sabrina Carpenter modeled for Kim Kardashian’s clothing line, SKIMS. She embraced a ’90s-inspired look, showcasing lace lingerie from the Stretch Lace and Fits Everybody spring collection, which was launched on April 3. Read Full story here.
Alexandra Cooper Channels ’60s Glam in SKIMS Wedding Shop Campaign
Alexandra Cooper, host of the popular Spotify podcast Call Her Daddy, was featured in a Sharon Stone-inspired campaign for SKIMS’ The Wedding Shop. The ’60s glam-themed shoot presented a playful twist on traditional wedding attire and honeymoons. Cooper flawlessly captured the essence of the theme, embodying the campaign’s nostalgic and glamorous vibe.
Kim Kardashian’s Bold And Festive Holiday Campaign
In a departure from her usual family-friendly holiday campaigns, Kim Kardashian embraced a more provocative style in a photoshoot. She gave her new Baby Blue Cami Sleep Set a festive twist by replacing the top half with a pair of stone gray ice skates, draped around her neck.
The skates were strategically placed to provide coverage while still highlighting her cleavage.
Kim Kardashian And Paris Hilton Revisit Paparazzi Days In SKIMS Velour Campaign
In a standout 2020 campaign, Kim Kardashian launched SKIMS’ velour loungewear collection with a nod to her early socialite days, featuring her best friend, Paris Hilton. The playful, tabloid-style photoshoot captured the duo exiting a grocery store and strolling through a parking lot, evoking their past experiences with paparazzi attention.
Kate Moss Endorses SKIMS
In 2021, Kate Moss, the iconic model known for her Calvin Klein briefs from the ’90s, lent her star power to SKIMS’ popular Cotton and Fits Everybody collections. Moss expressed her admiration for the brand, highlighting its innovative and contemporary approach to underwear.
She emphasized that SKIMS offers pieces that truly resonate with women, providing a perfect fit and modern appeal. Moss revealed that the brand’s appeal extends to her family, noting that her daughter and even her mother are also fans of SKIMS.
Addison Rae Celebrates SKIMS’ First Anniversary
For SKIMS’ first anniversary campaign, Addison Rae showcased a sleek black bodysuit, with her image prominently featured on billboards across the nation.
Rae took to Instagram to share her excitement, expressing how SKIMS’ apparel boosts her confidence and comfort. Her post highlighted her enthusiasm for being part of the brand’s milestone celebration.
Kim Cattrall Shines In SKIMS Campaign
Kim Cattrall dazzled in this SKIMS campaign, but in an interview with The Hollywood Reporter, she clarified that she wasn’t channeling her iconic character, Samantha Jones. Cattrall noted that her portrayal was simply a reflection of her true self.
Kim Kardashian Unveils Skims’ Rubberized And Faux Leather Swimwear With Steven Klein
In June 2023, Kim Kardashian and the SKIMS team collaborated with renowned photographer Steven Klein to launch a striking collection of rubberized and faux leather swimsuits.
Kardashian introduced the new swimwear lines through a series of glamorous poolside photos, showcasing both herself and other models in the bold designs.
The campaign features Kardashian in black thigh-high boots and matching opera-length gloves, adding a dramatic flair to the edgy swimwear collection.
Kim Kardashian Stars In SKIMS’ Campaign Styled By Nick Knight
In April 2024, Kim Kardashian headlined SKIMS’ new campaign, showcasing a fresh collection from the Skims Swim Shop, set to launch on the brand’s website.
The campaign features Kardashian modeling a variety of swimwear pieces, including stand-alone sets and ensembles paired with a long-sleeve shrug.
The collection introduces over 30 new styles, including five new swimwear designs and seven Summer Mesh cover-ups. Notably, this launch includes underwire bikini tops for enhanced support, shape, and lift, with sizes ranging from XXS to 4X.
Megan Fox And Kourtney Kardashian’s Iconic Skims Campaign
Megan Fox and Kourtney Kardashian, known for their close bond, showcased their friendship in a memorable 2021 Skims campaign.
Their connection was highlighted in a campaign for Skims’ Cotton collection, where the two posed together, embodying the brand’s vision of empowerment and confidence.
Skims’ designs resonate with what women desire in their clothing—feeling sexy, confident, and empowered. Megan Fox and Kourtney Kardashian perfectly captured this essence in a series of striking images.
One notable shot features the duo standing face-to-face, biting into an apple while wearing the Jersey Dipped Thong and the Jersey Triangle Bralette.
Another shot depicts them playfully sharing a plate of cherries. The sultry campaign generated significant buzz, leaving a lasting impression on audiences.
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