Hailey Bieber is now the face of Victoria’s Secret’s new bridal collection. The campaign features her in various bridal lingerie sets, including a silk robe, lacy slip, and bikini set. She teased the collection on Instagram with a simple heart emoji caption.
In the photoshoot by Adrian Martin, Hailey showcases the bridal lingerie line, flaunting a boho-chic set and a slip dress with lace panels. She even demonstrates how lingerie can be styled outside the bedroom, pairing a corset top with jeans and shades.
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In one snapshot, she reveals her toned abs sporting a boho-chic lingerie ensemble (hint: it’s the brand’s floral-embroidered unlined balconette bra and thong pant.
In another picture, she’s wearing a mid-length slip dress detailed with lovely lace panels. Adding to her style, she showcases the versatility of lingerie by confidently pairing the new low-cut demi corset top with blue jeans and trendy shades.
Victoria’s Secret adds a personalized touch to the collection with a satin robe adorned with “Bride” in rhinestones, worn angelically by Hailey. Although she’s now been focusing on her skincare brand, Hailey has partnered with Victoria’s Secret for various campaigns in the past.
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Reflecting on her own wedding, Hailey reminisces about her three designer looks, particularly the off-the-shoulder gown by Virgil Abloh. The gown featured intricate details like the Off-White logo and the phrase “Wedding Dress” written in pearls, topped with a veil embroidered with “Till Death Do Us Part.”
Hailey’s return to bridal style in the Victoria’s Secret campaign offers a glimpse into her romantic wedding wardrobe while showcasing the brand’s latest collection.
Last summer, Victoria’s Secret invited several past models, including Hailey, to participate in a spectacular photo shoot introducing its Icon Line. Hailey also returned for the brand’s Victoria’s Secret The Tour ’23 streamed event, which had undergone significant changes since its original cancellation in 2019.
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