Kylie Jenner is back in the world of swimwear design, this time with her brand Khy. She’s not just the designer this time around, but also the model for the campaign. Jenner recently released a series of teasers for Khy’s eighth collection, featuring a skimpy bikini top and matching tie-dye bottoms.
The look is definitely eye-catching, and it seems like Jenner is confident about the new designs. With summer well underway in the northern hemisphere, it’s likely that these new swimsuits will be a hit with Jenner’s fans.
The bikini top featured a light red hue and a thin triangle design that crisscrossed in the front. The matching briefs had ties on the sides. Some followers felt that the two-piece was too small for Kylie Jenner’s ample figure, with one commenting, “Why is she wearing a bra three sizes too small?”
Standing at 5ft 6in tall, Jenner is believed to be a size 2 with a 24-inch waistline. She flaunted a generous amount of cleavage and showcased her toned midriff as she walked casually across the sand. Kylie was seen alone on the shore, holding a large shell. At one point, she even placed the shell over one of her eyes.
Her latest release was the 007 Poplin collection, which included white dresses, tops, and skirts.
This isn’t just Kylie Jenner’s first foray into swimwear. Back in 2021, she launched Kylie Swim, a brand solely focused on swimsuits. It wasn’t all smooth sailing though.
The initial collection received flak for being poorly made and using see-through materials. The criticism became so overwhelming that Kylie Swim eventually disappeared from social media and never returned.
This time around, it seems Jenner is taking a different approach. Khy is positioned as a brand offering trendy yet well-constructed clothing at attainable prices.
Perhaps the lessons learned from Kylie Swim’s shortcomings are being applied here. With Khy’s swimwear launch, it will be interesting to see if she can win over customers who were disappointed with her previous attempt.
Kylie Jenner’s Khy brand unveiled its eighth drop and debut swimwear collection on Monday. Titled the Vacation Shop, the collection features summer essentials, including soft bikinis and colorful cover-ups.
Jenner expressed excitement about sharing the collection with everyone, describing it as the vacation wardrobe of her dreams. She emphasized that the team took their time perfecting the collection, as design, quality, fabric, and fit are all super important to her.