We all know that Kylie Jenner has added another triumph to her impressive list of accomplishments with the launch of Sprinter Vodka Soda. In March 2024, she introduced this line of canned vodka soda with flavors like black cherry, peach, grapefruit, and lime.
While talking to Rolling Stone, Jenner expressed her vision for Sprinter, emphasizing her desire to create a vodka soda that was fresh, juicy, and bold, conveniently packaged in a can, making it the perfect drink to enjoy with friends at the park, by the pool, or before a night out.
Sprinter’s bright and playful branding embodies the joy of spending time with friends, and Jenner confidently declared it the most delicious vodka soda she’s ever tasted.
The spotlight, however, isn’t just on the vodka brand itself but also on the recent sizzling campaign featuring Jenner alongside her longtime friends Anastasia “Stassi” Karanikolaou and Victoria Villarroel.
She’s making waves with her daring, sizzling, and provocative style while promoting her vodka brand.
So far, all of her Sprinter campaigns have embraced a strong swimwear vibe.
Not so long ago, she turned heads by channeling supermodel Cindy Crawford’s iconic 1992 Pepsi commercial look, complete with curlers in her hair.
In her most recent campaigns, the Kylie Cosmetics founder enlisted her longtime friends Anastasia “Stassi” Karanikolaou and Victoria Villarroel to join her in front of the camera.
Kylie Jenner gathered her closest friends for a playful photoshoot to share with her fans.
At 26, she rocked a shiny swimsuit paired with clear platform heels, adding an edgy flair. Her trademark wavy hair flowed over her shoulders, complementing the shoot’s fun and vibrant atmosphere.
In one image, Kylie knelt beside a mini fridge bursting with cherries. With one hand grabbing a can of Sprinter, the other held two cherries playfully between her fingers.
Stassie Karanikolaou and Victoria Villarroel each posed with their own fridges showcasing grapefruit and lime flavors, respectively.
Victoria, in a sleek string bikini, leaned elegantly over her fridge, exuding a supermodel-worthy pose that highlighted the lime flavor. Her beautiful brown hair and flawless tan perfectly matched the mood.
Meanwhile, Stassie looked stunning in a metallic bikini and clear heels, her dark brown hair flowing freely down her back.
Another eye-catching Sprinter campaign grabbed everyone’s attention as Kylie Jenner and her friends sported layered bikini bottoms.
This isn’t Kylie’s first time experimenting with fashion to promote the Sprinter.
In May 2024, she wore a silver bikini paired with a white tank top and denim shorts. This highlighted how versatile the drink is as a great choice for poolside refreshment, regardless of what you’re wearing.
Also Read | WNBA Stars Light Up Skims “Fits Everybody” Underwear Campaign
In this campaign, Kylie once again proved she’s great at promoting herself. She understands how powerful social media is and knows it’s important to create an image that people can relate to and aspire to.
During the photo shoot, Jenner was photographed stopping a bright blue Sprinter van on the side of the road. She wore a white T-shirt tied at the front and very short denim shorts. Her look was glamorous, finished off with red high-heeled sandals.
Another set of pictures from the shoot showed Kylie in a short white dress that looked like a tank top reaching all the way down. Underneath, she was wearing a silver swimsuit, which might be from SKIMS. To finish off the outfit, she wore strappy red heels and carried a shiny silver suitcase filled with cans of her new drink.
Also Read | Kim Kardashian Sizzles In Red Hot And Ready For Summer Bikinis In New SKIMS Swimwear Campaign
One photo showed Kylie relaxing on the grass with a fan in her hand and big rollers in her hair. She was using a cold can of Sprinter to cool off. She wasn’t wearing much makeup, just a little bit that shimmered, making her look like she had just been spending time in the sunshine.
Also Read | Sabrina Carpenter Channels 90s Diva In Racy SKIMS Lingerie Campaign
Do you remember that famous Pepsi commercial from way back in 1992?
The one with Cindy Crawford? In the ad, Cindy, who was a supermodel at the time, was wearing a simple white tank top and denim shorts. It was a hot day, and she took a refreshing sip of Pepsi from a can.