From Hailey Bieber’s bikini top crafted from seashells in January to Bella Hadid’s recent campaign featuring a seashell bra, seashells seem to be making a splash in the fashion world.
This unconventional material has been turning heads and raising questions: is the seashell bra the next big thing in swimwear? Dive into this article to explore how celebrities are embracing this unique trend and the potential of seashell adornments taking center stage at the beach.
The seashell bra is gaining popularity in marketing campaigns.
Bela Hadid recently wore a seashell bra to promote her upcoming beauty brand, Orebella. Although she hasn’t revealed the brand’s products yet, she shared behind-the-scenes photos from an upcoming campaign. It’s no surprise that Hadid looked stunning, even with just seashells as her top.
Although mermaid-inspired fashion has been popular for a while, Hadid’s interpretation leaned more towards costume than everyday wear. She transformed simple seashells into a unique bra by attaching several to each of her breasts.
Instead of wearing a regular top, she draped herself in a sheer fabric that shimmered like the tail of a mythical sea creature. She embraced the ocean theme by wearing several pearl necklaces layered around her neck.
In another part of her campaign lineup, Hadid sported a red halter top with criss-cross straps, matched with a skirt tied low at the waist. Beneath that, she had on an ivory mesh catsuit adorned with 3D appliqués.
In her third and final outfit, Hadid opted for another sheer dress. This one had a gathered look, an off-kilter neckline, and a single sleeve. Beneath the transparent fabric, carefully placed flowers peeked out, resembling fresh blooms.
In January 2024, Hailey Bieber wore a bikini top crafted from seashells for a Rhode photoshoot. Bieber showcased her new balm-to-lather cleanser by posing in various beach-themed outfits.
While shell-like tops are a familiar sight, particularly among mermaidcore enthusiasts, Bieber’s take on the seashell aesthetic was quite literal, standing out from the typical mollusk-inspired designs.
Bieber wore a very small bikini top with ivory seashells instead of cups. She paired it with a frilly, cherry-colored jacket for a pop of color and fun. Her accessories included big gold hoop earrings and a necklace with two coin pendants.
Back in August 2023, Emily Ratajkowski’s swimwear brand, Inamorata, posted some photos on Instagram to show off their new crochet bikini, the Lorelei. Since Ratajkowski herself is the best person to model the sexy suit, she was photographed wearing the white seashell-shaped crochet top along with matching low-rise bottoms during a quick outdoor photo session.
She kept her accessories simple with just an oversized gold pendant and her “Sylvester” necklace, and completed the look with her hair down in wavy style, parted in the middle.