In April 2023, Hailey Bieber unveiled a mesmerizing campaign for the limited edition Rhode lip product, inviting viewers into a world of allure and indulgence. Through sultry beach-side photographs, Bieber showcased Rhode’s new passionfruit jelly peptide lip treatment, each image exuding sensuality and luxury.
The campaign didn’t stop at visuals; it included a limited edition promotional zine, Rhode Zine, adding an extra layer of exclusivity to the allure. Featuring sandy-cheeked bliss and gloss-lipped allure, the zine found its way into the hands of celebrities like Kim Kardashian and Lori Harvey.
Bieber’s enchanting photos saw her holding a cut-open passion fruit, clad in stacks of gold bangles and a floral bikini. In another shot, she playfully indulged in the fruit, her mischievous grin adding to the allure.
Continuing the narrative of indulgence, Bieber changed into a motorcycle-inspired rash guard, perfectly complementing the lip treatment’s promise of a ‘vacation for your lips.’ With sand clinging to her skin, she epitomized the carefree spirit of summer.
Bieber’s bold display of artistry continued as she stripped down to her jewels, using a passion fruit as a playful prop, her gaze hinting at untold secrets beneath the surface. Each photograph whispered of luxury and indulgence, inviting viewers to immerse themselves in the intoxicating world of Rhode.
Accompanying the visuals were glimpses of whimsy, as Bieber fashioned a mermaid tail from the sand and frolicked in the waves. Through Hailey Bieber’s Rhode campaign, viewers were transported to a world where every swipe of lip product promised to evoke sun-soaked days and golden nights.
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