Resurfacing in the beauty spectrum, Kim Kardashian presents her latest venture, Skkn by Kim. This fresh take comes two years after putting an end to KKW Beauty back in August 2021. Friday marked her triumphant return to the cosmetics domain with the introduction of Skkn by Kim.
The debut products of the brand include a Classic Mattes Eyeshadow Palette, retailing at $50, along with two lip cosmetics — Soft Matte Lip Color and Lip Liner, priced at $32 and $22 respectively. The lip shades echo the highly sought-after lipsticks from the erstwhile KKW Beauty line.
Living Authenticity: The Makeup Philosophy
Rather than chasing trends, the renowned celebrity advocated for authenticity in choosing her makeup style. She expressed her preference for neutral tones over bold red lips and vibrant eyeshadow, asserting that she will always remain true to her personal style.
Embracing Simplicity: A Shift in Makeup Routine
Interestingly, the star revealed a shift in her makeup routine. She confessed that she no longer frequently relies on professional makeup services. Over the years, her preference has evolved towards a lighter, more natural look, which she enjoys creating herself, despite her demanding work schedule.
Expanding the Empire: From Fashion to Skincare
The celebrity is no novice in juggling multiple projects, with her recent makeup release and the successful Valentine’s Day launch of her Skims lingerie line, featuring Lana Del Rey.
A Legacy for the Next Generation?
When asked about the potential involvement of her children in her business empire, the star conveyed a supportive yet open-minded stance. Although she welcomes their participation, she insists that their happiness is paramount, even reminiscing about a time when she allowed her daughter, North West, to experiment with a specific beauty product.
Also Read | Revealed: The Secrets Behind Kim Kardashian’s Enviable Figure
A Look Back: Decisions and Makeup
Reflecting on her past decisions, Kim reminisces about a time she let her daughter sport a red lip for Christmas. She wonders if she’d make the same choice now, and the answer is probably not.
As she plans to relaunch, Kardashian acknowledges the hurdles ahead. One of them is her perfectionism, always striving to fine-tune the small details while testing samples in the lab.
She’s primarily propelled by her wish to leverage the insights she’s gathered over 20 years of having her makeup done professionally and from her previous makeup lines. Kim aims to use this vast experience to create innovative, user-friendly products!
SKKN By Kim: The Launch And Products
SKKN by Kim Makeup introduces three high-performance products to its line. Among these, the Lip Liner, priced at $22, offers 15 velvety-smooth shades ranging from light beige nude to deep chocolate nude.
The first drop focuses on lip liners because it’s what the fans yearn for. Kim mentions the numerous photos she’s received from fans, showing their lip liner worn down to the last bit. She emphatically states, “I am a brand for the fans. I hear you guys!”
Also Read | The Kardashian Regime: How Kim Maintains Her Iconic Figure
Kim’s Favorite: The Go-to Product
Interestingly, the lip liner also happens to be Kim’s favorite product. If she had to choose one makeup item to carry in her bag, it would be a lip liner, paired with a touch of lip balm.
Kardashian’s cosmetic line isn’t just limited to foundation and concealers. It also includes Soft Matte Lip Color, priced at $32, which offers full coverage in a variety of 10 shades.
Additionally, the collection extends to the Classic Mattes Eyeshadow Palette, retailing for $50, boasting an array of 12 universally appealing nude shades.
With the inception of her brand SKKN by Kim, Kardashian explains that the name was chosen not only for its reflection of her initials, but more importantly, because she desired each product to be beneficial for the user’s skin.